Our competitor’s site was also listed
Our competitor’s site was also listed in the “Related Resources” area on each and every page. The light bulb suddenly switched on! The inbound sites appeared to have been created for the sole purpose of increasing link popularity and therefore the competitor’s search engine ranking!
5) Ping the four sites to locate the IP addresses. Four different addresses, not in consecutive order. Perhaps we were mistaken.
6) A few mouse clicks to see who owned the domain names of the four sites. All the sites are owned by the same company, are housed at the same ISP, and have the same email address listed for the administrative and technical contact names.
7) A few mouse clicks at Alexa.com to review traffic patterns show the sites have very little traffic, yet all have a PageRank score of 6 or higher. Site traffic is increasing for each.
Nope, it does not appear we were mistaken. It appears a competitor actually created web sites for the sole purchase of increasing his/her link popularity and search engine ranking for their primary business site. To recreate such a process:
Register a domain name that is tied to your primary sites keyword list.
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